Longitudinal surveys are the way to go for monitoring how consumer preferences, behaviours, and attitudes change over time. This is the ideal research method for obtaining insights into things like customer satisfaction, brand loyalty, product usage, market trends, and advertising effectiveness.
Longitudinal market research involves repeatedly tracking the same variables over an extended period, by sending out multiple waves of similar questionnaires. It therefore makes sense to be able to work from a single core structure which can easily be adjusted for each subsequent wave. And that’s exactly what Nfield Online’s new Tracker capability lets you do!
A more efficient way to conduct ongoing market research
Nfield Trackers support longitudinal surveys by combining creation of a core survey with flexibility to customize multiple iterations. This is complemented by shared survey settings which reduce administration and ensure consistency.
Here’s a brief summary of how Trackers can be set up to bring ease, efficiency and flexibility to longitudinal surveys.
- Tracker survey: A core survey acts as the parent to subsequent waves.
- Multiple waves: Add as many waves as you like for each new round of data collection.
- Customizable waves: Different scripting and logic can easily be applied to each wave. Individual survey questions can be adjusted without affecting the core survey framework.
- Individual quota management: Specific quotas can be set for each wave, so every round of data collection can be targeted at appropriate demographics or responses as the survey evolves. This enables control over data quality and sample composition at every stage of the market research.
- Shared survey settings: While each wave can have distinct characteristics, the overarching survey settings – such as response codes, button configurations, and other key settings – are shared across all waves. This reduces the need to repeat administrative tasks and ensures ongoing consistency.
Improve workflow and increase accuracy of online longitudinal surveys
Nfield Online’s Tracker capability utilizes several cutting-edge capabilities to save time, enhance workflow and ensure more accurate longitudinal surveys. It is designed to make repeated data collection as efficient and organized as possible, bringing ease to long-running research while enabling flexibility and control through streamlined management.
Learn how to implement Trackers: Watch our NIPO Academy session
On 8 and 9 October 2024 , NIPO Academy sessions were held on how to use and make the most of our Tracker capability. This included a live demonstration, tips for maximizing its potential, and a Q&A session with our product experts.
A recording of the session is now available for you to watch:
Discover how this game-changing Nfield Online capability can transform the way you conduct longitudinal market research!
