Market research and the technology that supports it are evolving fast, which means versatility is key. That’s why Nfield’s leading SaaS survey platform is designed with open architecture, so users can adjust it to every need. Both robust and flexible, Nfield’s extensive integration capabilities revolutionize how market researchers can gather, process, and utilize data.

From leveraging APIs to taking advantage of our centralized data repository and ability to integrate with panel providers, here are a few examples of what Nfield’s open architecture makes possible.   

Task automation through the Nfield API

One of the features that really sets Nfield apart is its own powerful API, which can enable any manual action in Nfield Manager to be automated. This API opens the door to numerous opportunities for streamlining market research workflows and boosting efficiency.

Benefits of task automation via the Nfield API

1. Time-saving and efficiency: Automating repetitive tasks such as survey deployment, respondent management, and data collection frees up valuable time for researchers to focus on analysis and insights.
2. Accuracy and consistency: Automation of manual processes minimizes the risk of human errors, which ensures data integrity and consistent execution of tasks.
3. Scalability: Operations can be scaled without proportional increases in manual workload. Automation ensures smooth and efficient management of surveys of any size, from small local studies to extensive international research.
4. Custom workflows: Workflows can be tailored to specific project needs.

Check out these examples of how the Nfield API can be used:

• Five Ways No-Code Automation Can Improve Efficiency in MR Operations: Nfield API + Microsoft Power Automate
• How to Automate Sending of Quota Progress Reports: Nfield API + Microsoft Power Automate, No Coding Required

Integrate and enhance using external APIs

Nfield’s ability to call external APIs within scripts is a game-changer for integrating and enhancing data collection processes. It means market researchers can seamlessly retrieve data from and update external systems, to benefit from a more comprehensive and connected research environment. For a deeper understanding of this feature, watch Academy 48 – Request command.

External API integration lets you achieve

1. Real-time data enrichment: Enhance survey responses with real-time data from external sources, to obtain richer and more contextual insights.
2. Dynamic questionnaires: Improve respondent engagement and data relevance by using external data to create questionnaires that adapt according to real-time information.
3. Centralized data management: Streamline processes by integrating with CRM systems, social media platforms, and other data repositories.
4. Automated updates: Keep all platforms synchronized and up-to-date by ensuring new data is automatically transferred.

Seamless data repository access for advanced analytics

Nfield stores collected survey data in a centralized repository, from where it can be directly retrieved for reporting and further processing. This offers significant advantages for data analysis and decision-making. For more details, see Data Repository feature delivers real-time survey insights  and watch Academy 35 – Standard and custom reporting.

Benefits of direct-from-database retrieval

1. Advanced reporting: Having direct access to raw data supports in-depth analysis using advanced statistical tools and techniques, to achieve deeper insights into research findings.
2. Custom dashboards: Visualizations can be customized to specific research needs, so data can be presented and interpreted in the most appropriate way.
3. Efficient data processing: Data processing is more streamlined, as there is less to transfer and convert.
4. Real-time insights: The ability to generate real-time reports and analytics enables quick decision-making and agile responses to emerging trends.

Integration with panel providers

Nfield’s ability to integrate with panel providers is another key feature that enhances its versatility and reach. It means market researchers can seamlessly access a broader and more diverse respondent pool, to collect better-quality data.

Benefits of panel provider integration

1. Expanded reach: Access to a bigger pool of respondents, for a more diverse and representative sample for your market research.
2. Streamlined recruitment: The respondent recruitment process is simplified, reducing the time and effort required to find suitable participants.
3. Higher-quality data: Ability to leverage panel providers’ expertise and quality controls leads to higher-quality, more reliable data collection.
4. Cost-effective: Research budgets can be optimized by leveraging existing panel providers’ infrastructures, which reduces the need for extensive in-house recruitment efforts.

For more information on how Nfield integrates with panel providers, see Integration between Nfield Online and Panel Providers.

Conclusion

Nfield’s open architecture empowers market research companies to conduct more efficient, accurate, and insightful market research.

From automating tasks with the Nfield API to enhancing data collection with external API integrations, and leveraging direct database retrieval for advanced analytics, Nfield offers a comprehensive solution tailored to modern research needs. Integration with panel providers further extends these capabilities, making Nfield an indispensable platform for any market research professional.

Embrace the power of Nfield to transform your market research processes today!